THE CLIENT

Price Attack

THE OPPORTUNITY

Price Attack is a franchise chain of 120 hair care outlets and salons across Australia and New Zealand. Their chain of stores were ageing and the cost of fit-out and upgrades for the franchisee’s was prohibitive.

THE PROPOSAL

iCandy Creative developed a “Store in a Box” system, this enabled Price Attack to utilize a single design that was scalable and modular depending on the store footprint. The ” Price Attack Store in a Box” system is a aluminium extrusion system for all the instore fixtures, not only was the material cost effective, but installation costs and down-time were reduced significantly as a whole store could be completed in one to two days.

THE RESULT

iCandy Creative – lateral thinking and experience resulted in the simplification of the manufacturing process, and arriving at one design solution for the network, iCandy Creative reduced the cost of fit-out significantly.

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