iCandy Creative – Lion Made to Match is back!!
The “Made to Match” campaign is a successful omni-channel experience with celebrity chef tv endorsements, websites and effective in-store displays highlights featured products at the point of purchase to influence shopper decisions. It has reinvigorated the beer category, and delivered a substantial shift in the number of New Zealanders who believe beer goes well with food.
iCandy Creative win POPAI Gold 2014 – Red Bull Coles F1 Activation
iCandy Creative and Red Bull were rewarded a Gold Popai by challenging the status-quo on in-store activation in grocery. We fundamentally wanted to have some fun in-store, excite and delight the shopper by leveraging a contextually relevant marketing asset at the right time in-store. In addition, we wanted to drive sales and share (value and volume) of Red Bull during F1 .