NEWS
iCandy Creative – Lion Made to Match is back!!
The “Made to Match” campaign is a successful omni-channel experience with celebrity chef tv endorsements, websites and effective in-store displays highlights featured products at the point of purchase to influence shopper decisions. It has reinvigorated the beer category, and delivered a substantial shift in the number of New Zealanders who believe beer goes well with food.
“Made to Match” is a complete evolution in content marketing. We would never have been able to create this a few years ago as the marketing world was still too attached to the old brand ad advertising style. This new branded content style offers advertisers a whole new way to promote a number of products to a large audience in a cost-effective and powerful way,” Mike O’Sullivan – Executive Director – BrandWorld – Visit www.madetomatch.co.nz
iCandy Creative win POPAI Gold 2014 – Red Bull Coles F1 Activation
iCandy Creative and Red Bull were rewarded a Gold Popai by challenging the status-quo on in-store activation in grocery. We fundamentally wanted to have some fun in-store, excite and delight the shopper by leveraging a contextually relevant marketing asset at the right time in-store. In addition, we wanted to drive sales and share (value and volume) of Red Bull during F1 .
Welcome to the new Icandy Creative Website
Icandy Creative is proud to present its new website, search through our award winning projects and contact us for any of your merchandising needs.