THE CLIENT

Nestle NZ

THE OPPORTUNITY

iCandy Creative were asked to enhance shelf presence and manage products by minimizing clutter and ensuring the category is tidy and appealing. The solution needed to be cost-effective and retail friendly.

THE PROPOSAL

Our solution was the Push Feed Tray, which is designed with a spring loaded pusher to keep products forward facing at the shelf edge so all the product is easily shopped right up to the last packet. The Push Feed Tray is manufactured in brand colors providing color blocking within the category to increase visibility on shelf. The Push Feed Tray is injection molded ABS plastic with an interchangeable graphic front, ABS plastic is robust and ensures a long product life cycle in a demanding retail environment.

THE RESULT

Our solution was the Push Feed Tray, which is designed with a spring loaded pusher to keep products forward facing at the shelf edge so all the product is easily shopped right up to the last packet. The Push Feed Tray is manufactured in brand colors providing color blocking within the category to increase visibility on shelf. The Push Feed Tray is injection molded ABS plastic with an interchangeable graphic front, ABS plastic is robust and ensures a long product life cycle in a demanding retail environment.